Who we are

We built Optimeering to build models. Models are really just simplified representations of real-life processes, assets and markets that we can use to better understand what it is we are modelling, and to use that understanding to improve the way things operate and the decisions we make. This covers a pretty broad spectrum of stuff – all the way from highly automated deep learning algorithms that make real time operational decisions, to smaller, targeted optimisation tools used for planning and decision support. But whatever the case, in our experience a well-designed model helps you to do your job faster and more effectively. And that’s what we build at Optimeering.

We are most active in the power sector, aquaculture, and (more recently) what we have termed “future cities” – that is, the logistics behind delivering the shared services, like transport and local energy, that will change the way we live in our cities over the next decades. You can find out more about each of these areas in our website, or better still, contact us so we can discuss much more in depth how we may be able to help you.

We are also (moderately) active on twitter and Linked in, so be sure to follow Optimeering on both. And check in on our blog – we use this to publicise what’s happening, new projects, ideas, thoughts and inspiration as it strikes.

The Optimeers

Gavin Bell (CEO)

A co-founder of Optimeering, Gavin has more than 15 years experience in applying quantitative analysis to real world challenges in energy and commodity markets. He has a Ph.D. in operations research from the University of Canterbury, and has worked in industry, consulting and as an entrepreneur in Norway, Germany and the UK.

Erlend Torgnes

Erlend is a co-founder of Optimeering, and holds a M.Sc. in Industrial Economics from the Norwegian University of Science and Technology (NTNU). Erlend leads Optimeering’s efforts in the aquaculture sector as CEO of Optimeering Aqua, and has worked on applying operations research to challenges in the aquaculture and energy since 2009.

Karan Kathuria

Karan is a co-founder of Optimeering. He holds a M.Sc. in Industrial Economics from the Norwegian University of Science and Technology (NTNU). Karan has previous experience from Poyry and BearingPoint. Karan currently works with the IMPALA project and our agent-based simulation models.

Magnus Hausken

Magnus is a co-founder of Optimeering, and holds a M.Sc. in Industrial Economics from the Norwegian University of Science and Technology (NTNU). Magnus previously worked as an energy market analyst and consultant at Poyry in Oslo. He specialises mathematical optimization, scheduling and economic modelling.

Penelope Melgarejo

Penélope is a Modelling Specialist at Optimeering, and holds a Ph.D in Computer Science from INSA Lyon, and a M.Sc in Operations Research from ENSTA ParisTech. Her specialty is constraint programming and she is currently applying her problem solving skills to our most challenging optimization problems in aquaculture.

Mattias Svensson

Mattias Svensson is a modelling specialist at Optimeering. He holds a M.Sc. in Industrial Economics from Linköping University in computer science and mathematical optimization, where he developed approximate DP methods for portfolio optimization. Currently Mattias works largely with our Bioplan tools for aquaculture production planning.

Jo Vederhus

Jo Vederhus holds a M.Sc. in Industrial Economics from the Norwegian University of Science and Technology (NTNU). Prior to Optimeering, he has worked for Markedskraft and DNB Markets, and been a reoccurring figure in the European Startup community. At Optimeering Jo works primarily in the team developing PUMA, our new power market modelling framework.